What is the fragrance loophole?

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Ingredient transparency home fragrance

What is the fragrance loophole? 

Fragrance is considered a “trade secret” under the Fair Packaging and Labeling act, allowing companies to refrain from listing ingredients, so other companies can’t knock off their formulas. (The truth is that if someone wants to copy a fragrance, they can do it pretty easily!)⁠

The ingredient 'Fragrance' is used instead of disclosing the actual chemical ingredients, which could be hundreds or thousands. Unfortunately, this gives brands an opportunity to add cheap (and sometimes toxic) chemicals to their products in order to make a scent stronger or last for longer.⁠

Be cautious about brands that just want to tell you what’s missing from their products and don’t reveal the actual ingredients used to make a product!

Transparency really matters when it comes to fragrance

The home fragrance industry is filled with brands that claim to be “natural” or “made with essential oils” but in reality, sell products laden with harmful chemicals and toxins that can negatively affect the health and wellness of customers and the environment.

Words like “natural” have no regulation so full transparency of ingredients is all we have to help us navigate products and make informed choices.

You deserve full ingredient transparency

We think you deserve to know what you’re bringing into your home, which is why we list every single ingredient that goes into our sprays and candles!

Whether you want to get a better understanding for a fragrance, verify the absence of harmful chemicals, or check a plant ingredient for a potential allergy, you can with Grow Fragrance. We disclose every ingredient in our products.

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