From harsh synthetic chemicals to hiding behind labels, home fragrance needed a makeover.

So, we set out to create luxurious scents we all wanted but couldn’t find - real fragrances that we could feel good about using around the people and places we care about most.

Despite our background in natural products and fragrance, perfecting our scents wasn't easy.

It took us nearly two years of experimentation and countless trials.

But we didn't give up until we had something that smelled amazing, worked effectively, and offered us peace of mind.

Our secret? We let nature lead the way.

With our farm-to-table approach to fragrance, we source 100% plant-based ingredients that are in season to create scents that truly smell like nature.

Because we believe that when it comes to fragrance, nothing beats the real thing.

The reality is, due to the highly unregulated nature of the fragrance industry, it’s much easier to create candles and sprays made with toxins and chemicals, rather than develop complex, natural fragrances using plant-based materials.

99% of candles on the market today have petroleum-based ingredients, whether in the wax itself or in the fragrance, which can pose potential health risks.

We combine perfumery expertise with an unrivaled commitment to using only the purest, plant-based ingredients.

Our goal? To bring you home fragrance that’s safe and natural, without compromising on beautiful scent.

We believe you have the right to know what’s in the products you bring into your home.

With no ingredient transparency requirements or safety standards in place, the home fragrance industry is filled with brands that claim to be “natural” or “made with essential oils”.

In reality, these products are filled with harmful chemicals and toxins that can negatively affect the health and wellness of customers and the environment.

That's why we're committed to full transparency.

We disclose every single ingredient in our products, giving you the power to make informed choices.

Whether you're curious about a fragrance, want to ensure the absence of harmful chemicals, or need to check for potential allergens in a plant ingredient, you can trust Grow Fragrance to share the info you need.