We wanted a modern air freshener that smelled like our favorite candles, but was toxin free and made from 100% plants.
We had success finding natural and thoughtfully made food, beauty, and cleaning products but...
We just didn’t feel good about the home fragrance
We couldn’t handle the fake smells and synthetic petrochemicals in traditional air fresheners.
We also weren’t fans of the green-seeming brands that said ‘made with essential oils’, yet also contained petroleum-based chemicals, some with health concerns.
We loved the idea of traditional essential oils, but found them expensive, time consuming, and pretty basic in their odor.
Despite liking the idea of fragrance, some of us didn't use air fresheners at all.
We began by designing Grow Fragrance for ourselves...
We made sprays to use in our homes around our families, friends, and pets.
Despite our experience in naturals and fragrance, it took nearly two years and hundreds of tests before we got it - something that smelled amazing, worked effectively, and offered us peace of mind.
We discovered the best way to start was to become a B-corp, to make sure that the environment and social justice got as much attention as profitability and growth.
1% for the Planet
We donate 1% of all sales to 1% for the Planet. This pledge helps protect land, forests, rivers, oceans, and also encourages sustainable production methods.
We believe that a hard day’s work deserves the life’s basics.
As we worked to find partners to help make and ship Grow products, we were really disheartened at the number of companies using temporary workers with poor pay and terrible benefits - even at large and popular brands.
We decided early on that we’ll only work with companies that pay a living wage, offer affordable healthcare, retirement benefits, and paid time off. It costs a little more, but we wouldn’t have it any other way!Durham Living Wage Project