Mindfully Made Fragrance

Meet Grow Fragrance

Grow Fragrance is the first company to create certified 100% plant-based and toxin-free home fragrance that is safer for the people and places you care about most.

With the belief that scent has the power to transform your space and mood, we offer a range of refined and beautiful scents for every ambience. Importantly, we also believe these scents should be real.

With a unique farm-to-table approach to fragrance, we rely on nature and what’s in season to inform the scents we create.

Scents from nature. Fragrances you can trust.

Our Approach

We started Grow Fragrance because we wanted to create luxurious scents that we’d feel good about using in our homes and around our families, children, pets and friends.

The reality is, due to the highly unregulated nature of the fragrance industry, it’s much easier to create candles and sprays made with toxins and chemicals, rather than develop complex, natural fragrances using plant-based materials. 99% of candles on the market today have petroleum-based ingredients, whether in the wax itself or in the fragrance, which pose potential health risks.

We combine perfumery expertise with an unrivaled commitment to using only the purest, plant-based ingredients, to offer home fragrance that’s safer and more natural, without compromising on beautiful scent.

Gone with Greenwashing

Ingredient Transparency

We believe you have the right to know what’s in the products you bring into your home.

With no ingredient transparency requirements or safety standards in place, the home fragrance industry is filled with brands that claim to be “natural” or “made with essential oils” but in reality, sell products laden with harmful chemicals and toxins that can negatively affect the health and wellness of customers and the environment.

Whether you want to get a better understanding for a fragrance, verify the absence of harmful chemicals, or check a plant ingredient for a potential allergy, you can with Grow Fragrance. We disclose every ingredient in our products.

Caring for the Planet and its People

Our Beliefs

Leaping Bunny

The Leaping Bunny Program is the gold-standard in cruelty-free certification and signifies no animal testing at any stage of product development.

Durham Living Wage

We manufacture in the USA and only partner with organizations that pay living wages and offer healthcare to the people who make Grow Fragrance.

USDA Certified Biobased Product

Our products are made with certified bio-based ingredients, which means they’re environmentally friendly and not petroleum-based like those used in traditional air fresheners and candles.

Behind Plant-Powered Fragrance

Meet Our Team

We started Grow Fragrance to make products we all wanted but couldn’t find - luxurious scents that we could feel good about using around the people and places we care about most.

Even though we have plenty of experience in naturals and fragrance, it took us almost two years and hundreds of tries to get our scents just right. But we didn't give up until we had something that smelled amazing, worked effectively, and offered us peace of mind.

We also wanted to build a company that reflected our values. That's why we make sure that each decision we make is in line with our commitment to sustainability, transparency, and fair treatment of our employees. We believe that caring for our team is just as important as caring for our customers, which is why we ensure that our employees receive living wages.

We are proud to offer you 100% plant-based fragrances and complete ingredient transparency.

We believe that you have the right to know exactly what's in the products you bring into your home, without having to compromise on beautiful scents.