Mindfully Made Fragrance

Meet Grow Fragrance

Ginger Pumpkin and Apple Pomander Air + Fabric Sprays in a harvest basket

Grow Fragrance is the first company to create certified 100% plant-based and toxin-free home fragrance that is safer for the people and places you care about most.

With the belief that scent has the power to transform your space and mood, we offer a range of refined and beautiful scents for every ambience. Importantly, we also believe these scents should be real.

With a unique farm-to-table approach to fragrance, we rely on nature and what’s in season to inform the scents we create.

Scents from nature.
Fragrances you can trust.

Our Approach

Natural fragrance harvesting
Candle set on coffee table
Lavender Blossom Air + Fabric Spray
Perfumer mixes natural fragrances

We started Grow Fragrance because we wanted to create luxurious scents that we’d feel good about using in our homes and around our families, children, pets and friends.

The reality is, due to the highly unregulated nature of the fragrance industry, it’s much easier to create candles and sprays made with toxins and chemicals, rather than develop complex, natural fragrances using plant-based materials. 99% of candles on the market today have petroleum-based ingredients, whether in the wax itself or in the fragrance, which pose potential health risks.

We combine perfumery expertise with an unrivaled commitment to using only the purest, plant-based ingredients, to offer home fragrance that’s safer and more natural, without compromising on beautiful scent.

Gone with Greenwashing

Ingredient Transparency

Ingredients derived from natural sources

We believe you have the right to know what’s in the products you bring into your home.

With no ingredient transparency requirements or safety standards in place, the home fragrance industry is filled with brands that claim to be “natural” or “made with essential oils” but in reality, sell products laden with harmful chemicals and toxins that can negatively affect the health and wellness of customers and the environment.

Whether you want to get a better understanding for a fragrance, verify the absence of harmful chemicals, or check a plant ingredient for a potential allergy, you can with Grow Fragrance. We disclose every ingredient in our products.

Caring for the Planet
and its People

Our Beliefs

Leaping Bunny logo

Leaping Bunny

The Leaping Bunny Program is the gold-standard in cruelty-free certification and signifies no animal testing at any stage of product development.

Durham Living Wage logo

Durham Living Wage

We manufacture in the USA and only partner with organizations that pay living wages and offer healthcare to the people who make Grow Fragrance.

1% For the Planet logo

USDA Certified Biobased Product

Our products are made with certified biobased raw ingredients, which means they’re environmentally friendly alternatives to the petroleum and petroleum byproducts that most candles and air fresheners are made of.

Meet Our Founder

Dan Swimm

Grow Fragrance Founder Dan Swimm and family

Fragrance and farming run in Daniel Swimm’s family.

Daniel spent his childhood in a home built on his grandfather’s farm learning about plants and building a love of nature. He also learned the ins and outs of fragrance from his father who worked in the fragrance industry. In 2004, Dan and his brother launched CandleScience, a company that develops and supplies ingredients for candle and soap companies.

After starting his own family with his wife Kelly, Daniel became increasingly aware of the safety of the products he was bringing into their home and discovered that a truly safe and clean home fragrance brand did not exist. In 2018, Daniel developed Grow Fragrance, a 100% plant-based, toxin free home fragrance without compromise.

Grow Fragrance is based in Durham, North Carolina where Daniel and his wife and co-founder Kelly live with their two sons.

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