With the belief that scent has the power to transform your space and mood, we offer a range of refined and beautiful scents for every ambience. Importantly, we also believe these scents should be real.
With a unique farm-to-table approach to fragrance, we rely on nature and what’s in season to inform the scents we create.
The reality is, due to the highly unregulated nature of the fragrance industry, it’s much easier to create candles and sprays made with toxins and chemicals, rather than develop complex, natural fragrances using plant-based materials. 99% of candles on the market today have petroleum-based ingredients, whether in the wax itself or in the fragrance, which pose potential health risks.
We combine perfumery expertise with an unrivaled commitment to using only the purest, plant-based ingredients, to offer home fragrance that’s safer and more natural, without compromising on beautiful scent.
With no ingredient transparency requirements or safety standards in place, the home fragrance industry is filled with brands that claim to be “natural” or “made with essential oils” but in reality, sell products laden with harmful chemicals and toxins that can negatively affect the health and wellness of customers and the environment.
Whether you want to get a better understanding for a fragrance, verify the absence of harmful chemicals, or check a plant ingredient for a potential allergy, you can with Grow Fragrance. We disclose every ingredient in our products.
We committed to donate 1% of all sales to 1% for the planet to help protect land, forests, rivers, oceans, and to encourage sustainable production methods.
The Leaping Bunny Program is the gold-standard in cruelty-free certification and signifies no animal testing at any stage of product development.
We manufacture in the USA and only partner with organizations that pay living wages and offer healthcare to the people who make Grow Fragrance.
Daniel spent his childhood in a home built on his grandfather’s farm learning about plants and building a love of nature. He also learned the ins and outs of fragrance from his father who worked in the fragrance industry. In 2004, Dan and his brother launched CandleScience, a company that develops and supplies ingredients for candle and soap companies.
After starting his own family with his wife Kelly, Daniel became increasingly aware of the safety of the products he was bringing into their home and discovered that a truly safe and clean home fragrance brand did not exist. In 2018, Daniel developed Grow Fragrance, a 100% plant-based, toxin free home fragrance without compromise.
Grow Fragrance is based in Durham, North Carolina where Daniel and his wife and co-founder Kelly live with their two sons.
You’ll each receive $5 off your next purchase