Privacy Policy

Grow Fragrance is a Delaware company incorporated as Grow Fragrance, Inc. (hereinafter, "Grow Fragrance," "we," or "us"). It is important to us to provide transparency to our customers, and we want you to know what information we learn about you when you visit our website (www.growfragrance.com or any link affiliated thereto, the "Site"), and any other information you voluntarily provide us through this Site or by other means. We want to share how and why we collect that information, what we do with that information, and how you can view or change the information we have. This Privacy Policy ("Policy") describes our information collection and use practices on this Site. This Policy does not apply to information you might provide on another site operated by us, or one of our partners or affiliates, nor does it apply to information you may provide to us through other forums,
including offline or through electronic mail. By accessing or using the Site, you are consenting to the terms of this Policy. If you do not agree with this Policy, you should leave the Site immediately.

1. INFORMATION WE COLLECT

Internet-Related Information Gathered Passively
For the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site, we collect information from visitors including your demographic information, country, state or province. To diagnose problems with our servers and software and to administer our Site and improve user experience, we also track the referring URL, your IP address, which browser you used to come to the Site, the pages of our Site that you viewed during your visit, and any search terms entered on our Site.

Actively Collected Personal Information You Provide
If you provide information about yourself by registering on a page, filling out a survey, subscribing to our email or SMS list, or otherwise voluntarily telling us about yourself or your activities, we will collect and use that information to respond to your request, and for other purposes, including identifying user preferences to improve our services and the content of this Site to better match your interests and meet your needs.

This includes:
- Name, email address, and phone number
- Billing and shipping address
- Payment information (processed securely — we do not store full card numbers)
- Account login credentials
- SMS and email marketing opt-in consent and records

2. HOW WE USE YOUR INFORMATION

We use your information to:
- Process and fulfill orders
- Send order confirmations and shipping updates
- Send marketing emails and SMS messages (only with your consent)
- Personalize your experience on the Site
- Run and improve paid advertising campaigns
- Analyze Site traffic and performance
- Comply with legal obligations

3. SHARING YOUR INFORMATION

We employ companies to perform certain functions on our behalf, such as fulfilling orders, processing credit cards, delivering packages, and services related to the design, maintenance, and improvement of this Site and our database and related systems. These companies may have access to certain information that you have provided to us, but only what is necessary to perform their function.

We may use the services of third parties to collect and use information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services.

We may very selectively share any information that we collect on our Site with affiliates with whom we have joint marketing arrangements, like-minded business partners, or other third parties we strongly believe will be helpful or beneficial to your experience or our business. If you do not want us to share your information with our marketing affiliates, please contact us at
support@growfragrance.com.

We do not sell your personal information to data brokers or unrelated third parties.

Third-Party Service Providers
We currently work with the following third-party service providers who may receive your data as part of their function:

Klaviyo (Email & SMS Marketing)
We use Klaviyo to send marketing emails and SMS messages to subscribers. Klaviyo receives your email address, phone number, purchase history, and browsing behavior to enable segmentation and automation. Privacy policy: klaviyo.com/legal/privacy-notice

Meta (Facebook & Instagram Advertising)
We use the Meta Pixel to measure ad performance and serve targeted advertising on Facebook and Instagram. Meta may receive your browsing behavior, purchase events, and device identifiers. Privacy policy: facebook.com/privacy/policy

Google Analytics 4
We use Google Analytics 4 to understand how visitors use our Site. GA4 collects anonymized browsing data including pages visited, session duration, and traffic sources. Privacy policy: policies.google.com/privacy

Triple Whale (Analytics & Attribution)
We use Triple Whale to aggregate and analyze our marketing performance data
across channels. Triple Whale receives purchase and behavioral data from our Site. Privacy policy: https://www.triplewhale.com/pages/privacy-notice

Shopify (E-commerce Platform)
Our Site is built on Shopify. Shopify processes all transaction data, stores order history, and manages customer accounts on our behalf. Privacy policy: shopify.com/legal/privacy

Gorgias (Customer Support) We use Gorgias to manage customer support conversations, including live chat on our Site. Gorgias may collect your name, email address, order history, and the content of any messages you send through our chat or support channels. This information is used solely to provide customer support and improve our service. Privacy policy: gorgias.com/privacy-policy

4. YOUR RIGHTS UNDER CCPA (CALIFORNIA RESIDENTS)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

- Right to Know: You may request a copy of the personal information we have collected about you in the past 12 months, including the categories of data, the sources it came from, and the third parties we have shared it with.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To submit a request, visit our Do Not Sell or Share My Personal Information page at www.growfragrance.com/pages/do-not-sell, or email us directly at support@growfragrance.com. We will respond within 15 business days.

We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a valid opt-out of sale and sharing.

5. COOKIES AND TRACKING

When you visit this Site, we use cookies and similar technologies to collect information and enhance your experience online through web browsers and applications. This Site may only function properly if cookies are enabled. Cookies are very small files that store information about your visit to and use of this Site. Grow Fragrance uses the information collected from cookies to authenticate you and to provide content and information most relevant and meaningful to you based on your previous Site visits. You may also receive cookies from our advertisers and service providers.

Types of cookies we use:
- Essential: Required for the Site to function. Cannot be disabled.
- Analytics: Help us understand how visitors use the Site (Google Analytics 4).
- Marketing: Used to deliver targeted advertising (Meta Pixel, Triple Whale).
- Personalization: Used to remember your preferences and tailor your experience (Klaviyo).

You can manage your cookie preferences at any time using the Cookie Settings link in the footer of our Site. You may also choose not to accept cookies through your web browser by disabling cookies or opting for "Do Not Track" features. However, if you choose not to accept cookies, we may not be able to provide you with a personally tailored experience and you may not be able
to utilize some features of the Site.

For visitors from the European Union and other regions with applicable data protection laws, we will only use non-essential tracking technologies with your explicit consent.

6. EMAIL AND SMS MARKETING

We send marketing emails and SMS messages only to customers and subscribers who have explicitly opted in.

You can unsubscribe from emails at any time by clicking "Unsubscribe" at the bottom of any marketing email.

You can opt out of SMS messages at any time by replying STOP to any message we send. After opting out, you will receive a one-time confirmation and no further messages.

We do not send SMS messages before 8:00 AM or after 9:00 PM in your local time zone.

7. DATA RETENTION

We retain your personal information for as long as your account is active or as needed to provide you services. Order records are retained for 7 years for tax and legal compliance. SMS opt-in consent records are retained for a minimum of 7 years. You may request deletion of your data at any time (see Section 4).

8. WHERE WE STORE AND HOW WE SECURE YOUR PERSONAL INFORMATION

Your information will be kept in a database held on servers in a physically and technologically secure environment located in the United States, accessed only by authorized personnel or contractors. Any transmission of your credit card information will be encrypted. We do not store full credit card numbers.

9. LINKS TO OTHER WEBSITES

We may provide links from our Site to other websites, including sites operated by us, our associates, partners, or independent third parties. Each website has its own privacy policies and practices, as described on such site. Those policies and practices may be different than the policies and practices described herein, and we encourage you to read such site's privacy policy carefully before you use or submit information to that site. To the extent that you follow a link to a website operated by an independent third party, please be aware that we have no authority or control over that third party, and cannot and are not responsible for any information that you may submit at that site.

10. CHILDREN'S PRIVACY

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

11. UPDATING THIS PRIVACY POLICY

We reserve the right to change, modify, add, or remove portions of this Policy at any time. A notice will be posted on our website for any Privacy Policy changes. Your continued use of this Site following the posting of changes to this Privacy Policy will be considered your consent to those changes.

12. QUESTIONS OR CONCERNS

If you have any feedback, need information, or have any questions or concerns about this Privacy Policy or our use of your personal information, or wish to review all of your personal information, you may contact us at:

Grow Fragrance, Inc.
support@growfragrance.com
Durham, NC