Your Guide to Non-Toxic Air Fresheners In 2024

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Have you ever thought about what's in those air fresheners in stores? It's a question that crossed my mind when I first moved into my own place. I wanted to create a welcoming atmosphere, but as I sprayed a store-bought air freshener, I couldn't help but wonder: What exactly am I filling my space with? Is it safe for me and my family? The more I delved into the ingredients list, the more uncertain I became.

It was filled with unfamiliar chemical names that left me questioning why I was using something I didn't fully understand. In 2024, as we strive for healthier living and cleaner indoor environments, it's time to explore a 'Clean Swap.' Let’s explore healthier, natural alternatives to these traditional air fresheners.

Hand holding Blondewood Air + Fabric Freshener - A natural, non-toxic fragrance solution for 2024

TLDR? Here are your answers:

How can I deodorize my house naturally?
To naturally deodorize your house, consider using non-toxic air fresheners, opening windows for ventilation, using baking soda and vinegar, and incorporating houseplants known for their air-purifying properties.
How can I make my house smell luxurious?
One of the secrets to a luxurious-smelling home is our popular Blondewood scent, known for its resemblance to a high-end hotel ambiance. To achieve a luxury smelling home, simply spray it on fabrics and in the air to infuse your space with a touch of elegance.

Are Conventional Air Fresheners Bad for Your Health?

Air fresheners have become popular as a quick fix to eliminate unpleasant odors. However, beneath their scents lie a range of concerns that could impact your health and well-being.

Chemicals Linked to Health Risks

Many conventional air fresheners contain chemicals that have raised red flags for people. Some of these chemicals have been associated with serious health issues, lets quickly review them:

  • Formaldehyde: Found in some air fresheners, formaldehyde is a known carcinogen that has been linked to cancer, asthma attacks, and endocrine disruption. Even in low concentrations, it can cause nausea and headaches. 
  • Methylisothiazolinone: This common ingredient can irritate both the skin and eyes, particularly troubling for those with allergies or asthma. Inhaling tiny particles of this chemical through aerosol air fresheners or plug-in devices can lead to a range of health issues, from skin rashes to lung inflammation.
  • Benzisothiazolinone: Classified as an allergen, this chemical can produce allergic reactions, leading to skin irritation, rashes, and eye damage if it comes into contact with the eyes. It's especially concerning for children with asthma, as it can trigger asthma attacks.

Synthetic Fragrances and Allergies

Synthetic fragrances are essentially man-made scents that are created in a lab rather than being derived from natural sources. These lab-made fragrances are designed to mimic the smells of various things like flowers, fruits, or even laundry detergent.

They're commonly used in products like air fresheners, perfumes, and household cleaners to make them smell nice. The thing is, these synthetic fragrances can contain a mix of chemicals, and not all of them are great for our health or the environment.

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Understanding the Dangers of Phthalates in Air Fresheners

Phthalates are chemicals that are often used to make plastics more flexible and resilient. They can also be found in a variety of everyday products, like cosmetics, fragrances, and even some food packaging.

They're like the glue that helps scents stick around. However, some people have concerns about them because in high amounts, they can potentially be harmful.

This concern arises from the fact that phthalates are endocrine disruptors, potentially interfering with the body's hormone regulation system. 

The Endocrine Disruption Effect

One of the most alarming aspects of phthalates is their ability to act as endocrine disruptors. The endocrine system regulates crucial functions in our bodies, including mood, growth, development, and organ function.

When phthalates are introduced, they can interfere with the production, release, transport, metabolism, and excretion of hormones within this system.

You May Also Like: 3 Common Chemicals That Disrupt Your Hormones

Health Concerns

The consequences of endocrine disruption are far-reaching and concerning. Phthalates have been linked to various health issues, including:

  • Cancer: Some studies suggest a potential connection between phthalate exposure and cancer.
  • Organ Damage: Phthalates may contribute to liver, kidney, and lung damage.
  • Reproductive Issues: These chemicals can negatively impact reproductive health, potentially affecting fertility and the development of the reproductive system.

Dwight Schrute from 'The Office' with a bewildered expression, representing the moment when people discover the truth about synthetic, toxic air fresheners.

How to Find Safe Air Fresheners

When you're trying to figure out if a product is non-toxic, it can sometimes be a bit tricky. You might look at it and think, "How do I know it's clean and safe?" The challenge is that not all products share their ingredients openly, which can make it hard to determine what's in them.

Unlike simple products you find on store shelves, non-toxic companies typically share every ingredient that goes into their product because they believe in full ingredient transparency and consumer's awareness to what they're using.

So, when it comes to finding safe air fresheners, it's all about reading the labels and doing a little detective work:

  • Check the Ingredients: Look for air fresheners that list all of their ingredients. Safe ones will usually be transparent about what goes into their products.

  • Avoid Phthalates: Remember those not-so-great phthalates we talked about earlier? Avoid products that contain them. Phthalate-free is the way to go. 
  • Research the Brand: Research the brand's reputation. Brands that prioritize non-toxic and eco-friendly products often highlight their commitment on their website.
  • Look for Certifications: Some products have certifications like USDA Certified or Leaping Bunny. These can be good indicators that they meet certain safety and environmental standards.
  • Read Reviews: Don't be shy about checking reviews from other users. They can provide insights into how effective and safe a product is.

You May Also Like: What is the fragrance loophole?

A Perfect Clean Swap: Plant-Based Air Fresheners

Plant-based air fresheners feel better in comparison. Made with natural ingredients from the earth, they offer a great smell without toxic chemicals. Grow Fragrance is a great and easy place to start. They have a wide range of scents that have multiple 5-star reviews, here are the best-selling ones people rave about:

Assortment of Non-Toxic Air Fresheners including Blondewood, Woodland Sage, and Lavender Blossom, positioned in a tastefully decorated, neutral-themed home environment, promoting eco-friendly, aromatic living spaces.


A mild and gentle blend of vanilla, shea butter, and teakwood, perfect for those who prefer a subtle yet inviting fragrance.

"I am life long customer! With my asthma and allergies, I never have to worry with Grow room sprays. Thank you!!" - P.M.

Woodland Sage

A serene forest into your home with an earthy blend of sage and eucalyptus.

"I agree with other reviewers, this should be available year round. I love how it’s a little woodsy, fresh, with the slightest hint of floral. It’s so hard to really describe how amazing it smells, but it’s legit perfect." - B.V.

Lavender Blossom:

A classic and calming scent that soothes the senses with the natural aroma of lavender fields. 

"I was super excited to try a new room spray that wasn't so overwhelming and toxic. Grow is definitely not any of those things! The smell is just enough and it lasts longer than expected. I sprayed a room and I could still smell the lavender 4 days later!" - Randine

Benefits of Choosing Plant-Based Air Fresheners

  1. Healthier for You and Your Family: With natural ingredients, these air fresheners are a safer choice for everyone in your home, including pets.
  2. Environmentally Friendly: Unlike aerosol sprays, plant-based fresheners often come in eco-friendly packaging and are biodegradable.
  3. Effectiveness: Natural air fresheners not only provide a pleasant scent but also can help in reducing odors without masking them with harsh chemicals.

How to Make the Clean Swap

Making the switch to natural air fresheners is easy. Start by replacing one or two of your traditional products with plant-based alternatives and notice the difference. It's a change you'll be raving about. 

Fast forward to today, and I couldn't be happier with the decision to make a 'Clean Swap' in my home. Now, I feel better about using air fresheners in my new home and spray them literally everywhere.

Me after switching to natural plant-based fragrances

Whether it's on my dog's bed, my own bed, or the couch before and after I have friends over, the versatility of non-toxic air fresheners has become a game-changer.

Plus, I can pick and choose different scents to set the perfect vibe for any occasion. It's safe to say that this swap has been the best decision yet – making my home fresher, healthier, and more inviting.

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