New Car Fresheners

Car fresheners are back with three new scents that will make your ride smell like pure luxury!

Insiders get early access, so don't miss out!

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Exclusive Insider Benefits

Every Fragrance, Anytime

Enjoy exclusive access to every fragrance, even out-of-seasons

Early Access

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5 Life-Changing Cleaning Hacks to Make Your House Smell Amazing

Keeping our homes tidy and fresh shouldn't be a daunting task. With the right cleaning hacks and the delightful touch of plant-powered Grow Fragrance sprays, you can transform your cleaning routine into a breeze.

See the tips!

Featured Exclusives

Pine Forest

Coastal Tide Spray

Sea Salt Neroli Candle

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From first smell to Grow scent... how long does the process take?

Our Grow customers are always sending us amazing scent ideas and we truly keep track of every single one and use that feedback to develop our new fragrances!

A new scent can take anywhere from weeks to months and some we never get quite right! (Some of our most popular sprays sometimes just don’t burn right in a candle because of the natural materials!)

So we start with our library of hundreds of samples from only our most trusted vendors, narrowing it down to several notes and oils. Then the fun begins! We smell each sample then mix and match until we create several blends we like.

Once we decide on a scent, we begin the certification process to ensure it’s 100% plant-based, have our graphic designer create a beautiful new label, and get a photoshoot on the schedule!

Once the stars align, and all of these steps are completed (🎉)we get our photos and information logged into our website and shipping software, and get our first batch made so they can go out to you!

Whew! It’s a lot of work but totally worth it because plant-based smells better!