As featured on
Before we started Grow, I spent a lot of time trying to make my home smell good.
I burned candles. I tried plug-ins. I bought those little sachets at the grocery store. I sprayed things into the air and told myself it was working.
It wasn't really working.
The rooms that smelled good were the ones where I'd accidentally done something right: refreshed the right fabric, left the windows open long enough, or made something on the stove that filled the house with something real.
The rooms with the plug-ins just smelled like chemicals and wishful thinking.
That observation eventually became Grow. We wanted our homes to smell intentional, using ingredients we actually understood and felt good about. No phthalates. No petrochemical synthetic fragrance. Just things that actually work.
Here are the seven things I still do โ some involve our products, some don't, all of them genuinely make a difference.

This is the one that changed everything for me.
Most home fragrance products treat the air. But odor doesn't live in the air โ it lives in the fabrics. Your couch cushions. Your throw blankets. Your rugs. Your curtains.
Spray something into the air and you're ignoring all of that.
Mist the fabrics directly and you're treating the actual source. The scent lasts hours instead of seconds. The whole room smells different.
A light pass with Grow Air + Fabric Spray on your couch cushions, throw blankets, and rug is genuinely the single highest-impact thing you can do for how your home smells. It takes under two minutes.
Everything else on this list is a bonus.
Plants clean the air and some of them actually smell incredible doing it.
Lavender, jasmine, and rosemary are the ones I reach for. A pot of rosemary on a windowsill, a small jasmine near the entryway โ these do quiet, consistent work that no synthetic fragrance can replicate.
They're also just nice to have around. A two-for-one that requires watering and very little else.

This one sounds like a grandma trick.
It is a grandma trick. It also works.
Sprinkle baking soda on your rugs and carpets, let it sit for about 15 minutes, then vacuum it up. It absorbs odors that have been sitting in the fibers โ the kind that fabric spray freshens but baking soda actually neutralizes.
The combination of baking soda first and a light mist of Grow spray after is the best one-two for a rug that's been through a lot. The baking soda pulls the odor out. The spray puts something good in its place.
The kitchen is the hardest room in the house to keep smelling good.
Everything happens in there. And the garbage disposal, specifically, tends to hold onto all of it.
Toss a few citrus peels โ lemon, orange, whatever you have โ down the disposal and run it. The whole kitchen lifts immediately. It's one of those things that takes 10 seconds and makes you feel like you did something.
You can also dry citrus peels and put them in closets for a subtle, natural freshness that lasts for weeks. Old trick. Still works.
This is my personal favorite for a quick whole-house reset, especially in the colder months.
Fill a small pot with water. Add cinnamon sticks, a few sprigs of rosemary, some citrus slices, maybe a bit of vanilla. Bring it to a low simmer and let it go for an hour.
The scent moves through the whole house in a way that no spray can match โ warm, natural, and genuinely welcoming. Guests always ask what I'm cooking.
The answer is nothing. It's just a pot of good-smelling things.
A splash of Grow spray in the water adds a nice layer if you want more complexity. Blondewood in a simmer pot is something I started doing on weekends and now I can't stop.

This is the one people are most skeptical about until they try it.
Before you vacuum, spray your vacuum filter with a light mist of Grow spray. Let it dry for a few minutes before you start.
As you vacuum, the air coming out of the vacuum carries the fragrance through every room you clean. The whole house gets a hit of freshness as you go. By the time you're done cleaning, the place already smells like it was taken care of.
It's a small hack that makes cleaning feel like it actually accomplished something, which is a feeling I will take every single time.

Not every candle. The right candle.
A candle burning in a room does something no spray can do โ it creates warmth, atmosphere, and a scent that builds gradually and fills the space over time.
The thing I became particular about after starting Grow: most conventional candles are made with paraffin wax and synthetic fragrance. Paraffin is petroleum-based and burns less cleanly than plant-based alternatives. The synthetic fragrance is the same story as with air fresheners โ phthalates and petrochemical compounds you'd rather not breathe indefinitely.
Our candles are made with 100% plant-based wax and the same plant-based fragrance formulas as our sprays. They burn clean. They smell genuinely good. And lighting one is still one of my favorite small rituals.
Blondewood in the evening. Wildflower Rain in the spring. Woodland Sage basically always.
Shop Grow Fragrance Candles โ
You don't need a lot of products to have a good-smelling home.
You need to work with the fabrics, not against them. Use a few real ingredients โ baking soda, citrus, something simmering on the stove. And when you reach for fragrance, reach for something you'd actually feel good about breathing.
That's really it.
๐ Shop Grow Fragrance Air + Fabric Sprays โ
As featured on
Youโll each receive $5 off your next purchase
get link
© 2026, Grow Fragrance Inc. All Rights Reserved, Terms of Service, Privacy Policy