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Ever flipped over a bottle of home fragrance and seen just one mysterious word: fragrance? π
That single word used to drive me nuts. Iβd stand in the store aisle, turning bottles over like I was searching for a hidden message, only to find the same thing over and over again: fragrance. No explanation. No clue what I was actually spraying into my living room.

Hereβs the problem: that one little word is a legal loophole. And behind it? Hundreds of undisclosed chemicals that can trigger allergies, headaches, and even disrupt hormones.
So, letβs talk about the 3 most common toxins hiding in home fragrance. What they are, why they matter, and how to finally avoid them without needing a chemistry degree.
When you see fragrance on a label, itβs not one ingredient. It can stand forΒ hundreds. Companies arenβt legally required to disclose whatβs inside that catch-all word, which means youβre left in the dark.
These undisclosed ingredients arenβt just a mystery. Some have been linked to allergies, asthma triggers, headaches, and even hormone disruption. And if itβs in the air I breathe, my kids and pets breathe it too.

Phthalates are often added to make scents last longer. Sounds helpful, right? The catch is theyβve been linked to hormone disruption. Things like fertility struggles, thyroid imbalance, even developmental issues in kids.
π How to spot it: If you see only βfragranceβ listed and no full ingredient breakdown, phthalates could be hiding inside.
Petrochemicals are derived from fossil fuels. Yes, the same source that powers your car. Nothing says βcozy candlelightβ quite like diesel, right?
Not only are petrochemicals bad for the environment, but some have been tied to respiratory irritation and allergic reactions. Breathing them in day after day just doesnβt feel worth it.
π How to spot it: Look out for vague labeling like βparfumβ or βfragrance.β If a brand isnβt transparent, thatβs usually your sign.
Parabens are preservatives often used to extend shelf life. But research has raised concerns about their potential to mimic estrogen in the body. Some scientists believe that may play a role in hormone disruption.
Honestly, the only thing I want my candle to βmimicβ is the smell of freshly baked pumpkin bread, not estrogen.
π How to spot it: Scan for words ending in β-parabenβ (like methylparaben or butylparaben).
The most common toxins found in home fragrance include:
Phthalates β linked to hormone disruption and endocrine issues.
Petrochemicals β derived from fossil fuels, tied to allergies and respiratory irritation.
Parabens β preservatives that may mimic estrogen in the body.
These ingredients are often hidden under the vague term fragrance on labels, making them hard to spot unless a brand discloses every ingredient.
Once I realized what could be hidden behind that single word fragrance, I started asking: Why isnβt anyone listing their ingredients?
And hereβs the truth: most companies donβt want to.
Because if you knew exactly what was inside, you might think twice before buying.
But I believe you shouldnβt need a chemistry degree to know what youβre spraying in your home or breathing in with your kids and pets.

Thatβs why we do things differently atΒ Grow Fragrance:
β 100% plant-based ingredients (never petrochemicals)
β Zero phthalates, zero parabens
β Full ingredient transparencyβevery single formula is listed, always
β 3rd-party tested for safety
Because peace of mind shouldnβt come with fine print. It should be as easy as flipping over the bottle and seeing every single ingredient, clearly listed.

You deserve a home that smells amazing, without secretly filling the air with toxins.
So next time you flip a bottle and see just one wordβfragranceβyouβll know better. And youβll know thereβs a cleaner option.
β¨ Proof that fragrance can be beautiful and safe.
Shop Scents Without the Toxins βΒ
Β

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